When challenged with delivering a product testing message in a fun-loving way, we created a playful animated version of the very real L.L.Bean Testing Lab.
L.L.Bean, "Kikkan and Her Champions"
This documentary short tells the story of Kikkan Randall, a trailblazing Olympic gold medalist who faced her biggest challenge soon after retirement.
Park Side Credit Union, "Yes"
This credit union in Western Montana needed a new brand identity that reflected how easy it was to work with them. This TV campaign accomplished that with a pile of words, a dash of whimsy, and the tagline, "We like to say yes."
L.L.Bean, "Bean Boot Wave"
What better way to cheer on the Boston Red Sox’s 2016 playoff run than with a good old-fashioned wave?
Travers Collins, "Peace"
I always cherish the quiet moments of the holidays. So when the agency I was working for needed a holiday video, this is what I came up with.
L.L.Bean, "Summer Sale"
Sense of urgency, meet sense of calm.
Northtown Automotive, "Fiat"
A new Fiat = instant pizzazz.
Catholic Health, "Closer"
This Buffalo hospital system was losing the publicity battle to its biggest competitor, who had just unveiled a stunning new facility. We crafted a campaign that pointed out the flaw in having one great location. Because Catholic Health had more hospitals in more neighborhoods, they were bringing emergency care closer to home.
This limited-time offer on tasty gluten-free snacks needed a sense of urgency – and a sense of fun.
L.L.Bean, "Bean's Best Intro"
L.L.Bean’s annual celebration kicked off with this video, which stars the company’s president and chairman, and reveals my John Denver fandom.
Orville's Home Appliances, "Love"
This TV spot for a family-owned appliance store posits that it’s perfectly normal to be in love with your new washing machine – it makes life so much easier, after all.
Orville's Home Appliances, "Adventure"
When you have a new stove, boiling water is downright exciting.
Dick's Sporting Goods, "Callaway"
One of many ads I wrote for this national retailer’s customer loyalty magazine, Game On.
The Barkyard – Poster Series
I developed this dog park brand from the ground up – including the name, tagline and poster campaign.
St. Mary's Swormsville, Holiday Basketball Tournament Poster
The holidays met the hardwood in this poster for an elementary school basketball tournament.
St. Bonaventure University, "Commandments"
This Franciscan university in Olean, NY, needed to up its grad school enrollment numbers. So I crafted a direct mail campaign by playing off language from the Ten Commandments, illustrating the school's educational caché and moral fortitude.
L.L.Bean, "Packaway Ad"
An ad in Backpacker Magazine for L.L.Bean's super-lightweight and compressible PrimaLoft Packaway jacket.
L.L.Bean, "New York Times Magazine Ad"
A full-page ad in the New York Times Magazine, introducing new Small Batch Bean Boots.
BassEye, "Fish Story"
Poster for this annual fishing tournament to benefit the Cystic Fibrosis Foundation.
This series of ads positions this national welding & cutting brand as a trusted and relatable partner.
2012 ADDY Awards, "Helvetica"
This poster was delivered to everyone attending the 2012 Buffalo ADDY Awards event, which had a Mayan apocalypse theme.
Pet Naturals – "Who's a Good Owner?"
It was a pleasure to speak in the voice of happy, healthy pets for this all-natural dog and cat supplement brand.
Geary's Brewing Company, "Story on a Can"
New England’s first craft brewery began an invigorating rebrand with the release of three colorful can designs, featuring copy that welcomes Mainers back to “the way beer should be.”
New Era Cap, "Batman Standee"
I developed this Batman in-store display to promote New Era’s DC Comics collection during San Diego Comic-Con.
Taki's Restaurant, "Gods"
This Greek diner got rave reviews from some serious experts.
New Era Cap, "Alice Cap Display"
A compelling way to invite customers to try New Era’s Alice in Wonderland cap collection.
Harper International, "HQ Posters"
As part of the rebranding effort of this leader in advanced thermal processing, I conceptualized these posters, which illustrate the overwhelming creativity of its scientists.
L.L.Bean, "Loved to Pieces"
L.L.Bean’s products tend to last absurdly long, as illustrated by this social campaign featuring real stories from customers, about products they had to finally retire.
L.L.Bean, "Fall Colors"
The leaves aren’t the only things changing in fall.
Baby animals. Enough said.
L.L.Bean, "National Parks"
L.L.Bean announced its partnership with the National Park Foundation in an especially animated way.
L.L.Bean, "No Fly Zone Email"
This bug-proof activewear did not test well with mosquitoes.
New Era Cap – Alice in Wonderland Microsite
When Tim Burton's Alice In Wonderland movie was released, New Era Cap created a line of Alice-themed caps.
Dell, "Windows 7"
When Microsoft upgraded to Windows 7, they needed to convey how smooth and worry-free the process would be.
Superior Group, "Go Beyond"
Developed a new brand for this global staffing company, focused on its ability to tap the inherent potential of any workplace.
L.L.Bean, "Only So Many" Email
Northtown Automotive, "Sabres"
I had some fun writing this campaign for the official auto dealer of the Buffalo Sabres, calling out opposing teams with digital billboard messages on the day of the game.