Working with your brand will make me even happier than when I met The Four Tops.



Joe Sweeney is an award-winning creative director, copywriter, brand strategist and music critic. He’s built brands for local Greek diners and national retailers. A veteran of agencies and in-house creative shops, he’s been both pitchman and client – understanding how to meet the priorities of both sides. He is currently writing in the third person to make it sound like he’s a big deal.

You can contact him at:

And he’s still blathering on about music at: